Pedestal.com secured

What does your domain name communicate about your brand? Domain Name = Brand = Brand Equity Your domain pre-frames how your customers will view your brand and for Pedestal there was no doubt. Their future brand strategy depended on increasing brand equity. At dotwhat, we have had the pleasure of being a part of the journey to secure…

Read More

2020 -What a year so far.

Everything we know has been turned upside down. Life is no longer what it used to be. For us here at dotwhat we experienced what felt like a complete lockdown back in March. Europe went into lockdown and we felt it. After about a month we noticed things were returning more to normal again, at…

Read More

Our search behavior has changed, but……

Our search behavior has changed, but does that change anything for our domain names? If we look at how we searched back in 2005 we could say that our search behavior was pretty simplistic. If we were looking for cafes in Copenhagen we would search for “Copenhagen cafes“. Since then the search landscape has changed…

Read More

565,000 USD for carrot.com

An online lead generation company for real estate professionals has paid $565,000 to acquire the domain name Carrot.com, upgrading from its previous domain OnCarrot.com. Much like a storefront window, a good domain will create awareness and attract customers and the right domain name can save you thousands of dollars on your marketing budget. Their brand…

Read More