Pedestal.com secured

What does your domain name communicate about your brand? Domain Name = Brand = Brand Equity Your domain pre-frames how your customers will view your brand and for Pedestal there was no doubt. Their future brand strategy depended on increasing brand equity. At dotwhat, we have had the pleasure of being a part of the journey to secure…

Read More

Our search behavior has changed, but……

Our search behavior has changed, but does that change anything for our domain names? If we look at how we searched back in 2005 we could say that our search behavior was pretty simplistic. If we were looking for cafes in Copenhagen we would search for “Copenhagen cafes“. Since then the search landscape has changed…

Read More