A Domain Strategy That Delivers
A robust domain strategy can deliver bottom-line results by reducing unnecessary costs, defining policies for future domain acquisitions, and determining the risks from gaps in your existing portfolio.
Better Returns
Achieve better returns on domain costs through extending the reach of your marketing campaigns by optimising your existing domain traffic.
Risk Mitigation
Identify domains and social media usernames to be registered and/or recovered to reduce the risk of loss and avoid conflict.
Reduce Costs
Define which domains could be effectively sold, auctioned or simply deleted to cut costs and reduce bloated domain portfolios.
ICANN Compliant
Ensure full compliance with changing ICANN rules and assess the potential impact of emerging GTLDs on future domain acquisitions.
Domain Valuations
Determine the real value of each domain to effectively promote or protect your company and resize your portfolio accordingly.
“Transparency is part of our DNA at AO, and DotWhat has consistently proven itself as an open, transparent and invaluable strategic partner.”
Ivan Coetzee, AO World PLC
Principal Technology Officer
“Based on what we told DotWhat about our specific needs and requirements, DotWhat was able to recommend two providers that completely matched what we were looking for. In the end, we got a better service deal and a 46% annual cost reduction“
Tobias Dilling, ALK Abello
“DotWhat has provided both consultancy and administration to succeed with our domain strategy at Nets. Marcus Kocak is extremely knowledgeable about the domain name market and skilled at what he does.”
Klaus Sejr Madsen, Nets
Head of Brand & Marketing
“DotWhat provided input for a tangible and applicable toolbox that has made our work with domains a lot more efficient and cost-effective.”
Molise Windfeld-Tolsøe, COWI
Web Editor
“Thanks to DotWhat and their expertise in helping us develop our own knowledge internally, while cutting waste and reducing our costs significantly.“
James Spake, The World Gold Council
Domain Strategy Highlights
Purpose
Defining outcomes such as reducing costs, clarifying ownership and good governance
Analysis
Assessing the strength, relevance and potential gaps in your current domain portfolio
Governance
Establishing acquisition procedures and the daily management of your domain records
Action Plan
Delivering key steps to portfolio optimisation in line with corporate values and strategy
The Process
Clarification
Step one is to define and agree on the overall purpose your domain strategy, to highlight potential obstacles and map out contingent existing company policies.
Research
Next, a comprehensive analysis of the scope and potential risks of your current portfolio to determine actions and to align domain strategy with corporate strategy.
Strategy
Only then is a robust domain strategy crafted that supports company objectives, reflects your key brand markets and increases internal knowledge and insights.