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Services / Domain Strategy

Domain Strategies for Growth & Protection

We develop domain strategies to help our clients achieve a strategic roadmap for domain optimisation, acquisitions and to capitalise on new opportunities as they emerge.

A Domain Strategy That Delivers

A robust domain strategy can deliver bottom-line results by reducing unnecessary costs, defining policies for future domain acquisitions, and determining the risks from gaps in your existing portfolio.

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Better Returns

Achieve better returns on domain costs through extending the reach of your marketing campaigns by optimising your existing domain traffic.

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Risk Mitigation

Identify domains and social media usernames to be registered and/or recovered to reduce the risk of loss and avoid conflict.

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Reduce Costs

Define which domains could be effectively sold, auctioned or simply deleted to cut costs and reduce bloated domain portfolios.

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ICANN Compliant

Ensure full compliance with changing ICANN rules and assess the potential impact of emerging GTLDs on future domain acquisitions.

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Domain Valuations

Determine the real value of each domain to effectively promote or protect your company and resize your portfolio accordingly.

Domain Strategy Highlights

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Purpose

Defining outcomes such as reducing costs, clarifying ownership and good governance

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Analysis

Assessing the strength, relevance and potential gaps in your current domain portfolio

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Governance

Establishing acquisition procedures and the daily management of your domain records

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Action Plan

Delivering key steps to portfolio optimisation in line with corporate values and strategy

The Process

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Clarification

Step one is to define and agree on the overall purpose your domain strategy, to highlight potential obstacles and map out contingent existing company policies.

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Research

Next, a comprehensive analysis of the scope and potential risks of your current portfolio to determine actions and to align domain strategy with corporate strategy.

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Strategy

Only then is a robust domain strategy crafted that supports company objectives, reflects your key brand markets and increases internal knowledge and insights.

A Domain Strategy That Works