A Domain Strategy That Delivers
A robust domain strategy can deliver bottom-line results by reducing unnecessary costs, defining policies for future domain acquisitions, and determining the risks from gaps in your existing portfolio.

Better Returns
Achieve better returns on domain costs through extending the reach of your marketing campaigns by optimising your existing domain traffic.

Risk Mitigation
Identify domains and social media usernames to be registered and/or recovered to reduce the risk of loss and avoid conflict.

Reduce Costs
Define which domains could be effectively sold, auctioned or simply deleted to cut costs and reduce bloated domain portfolios.

ICANN Compliant
Ensure full compliance with changing ICANN rules and assess the potential impact of emerging GTLDs on future domain acquisitions.

Domain Valuations
Determine the real value of each domain to effectively promote or protect your company and resize your portfolio accordingly.
Domain Strategy Highlights

Purpose
Defining outcomes such as reducing costs, clarifying ownership and good governance

Analysis
Assessing the strength, relevance and potential gaps in your current domain portfolio

Governance
Establishing acquisition procedures and the daily management of your domain records

Action Plan
Delivering key steps to portfolio optimisation in line with corporate values and strategy
The Process

Clarification
Step one is to define and agree on the overall purpose your domain strategy, to highlight potential obstacles and map out contingent existing company policies.

Research
Next, a comprehensive analysis of the scope and potential risks of your current portfolio to determine actions and to align domain strategy with corporate strategy.

Strategy
Only then is a robust domain strategy crafted that supports company objectives, reflects your key brand markets and increases internal knowledge and insights.