How important is the right domain?

Impressions last. And in the online world your domain name is the first impression you make. Usually the .com name is a pre-requisite for any global business while local businesses can thrive with a country code extension like or .dk.

International expansion however can prove very challenging if the .com belongs to a competitor or to another company. This is especially critical when customers expect to see your brand, product or service when entering the .com domain of your brand but end up on a page owned by another player on the web.

How certain am I to acquire the desired domain name?

All negotiations are done confidentially. This means that our clients’ identity is never disclosed to the domain owner. We never guarantee that we will get you the domain name you need, but our success rate is one of the highest in the industry.

We boast an extensive skills set and international network in the primary and secondary domain markets, and can offer insider insights into domain acquisition trends, WIPO and domain disputes - a combination which our clients find beneficial.


What is the difference between a domain acquisition and a legal domain dispute?

A legal domain dispute is the formal way of retrieving a domain name that rightfully belongs to the customer. For most TLDs this includes a UDRP (Uniform Dispute Resolution Policy) proceeding at WIPO (World Intellectual Property Organisation). The decision on the rightful owner of the domain name is then awarded by WIPO.

In connection with acquisitions - how do I proceed with payment?

We handle transactions through, which is largest and most established escrow company in the world. Your funds are delivered to a trustee account and only upon transferring ownership of the domain name are funds released to seller.


What is your fee?

DotWhat has a very transparent pricing model. Prior to the start of an acquisition, we always sign a contract for the agreed fee with our client.


What is domain backordering?

A service that attempts to register an expired domain name on behalf of an entity before someone else can obtain it as soon as it becomes available.

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