What does your domain name communicate about your brand?
Domain Name = Brand = Brand Equity
Your domain pre-frames how your customers will view your brand and for Pedestal there was no doubt. Their future brand strategy depended on increasing brand equity.
At dotwhat, we have had the pleasure of being a part of the journey to secure the .com domain for Pedestal 🔒
Pedestal is now where they belong, at pedestal.com
Thank you for your trust 🙏