Case study

Full overview-Control-Security

With the services from dotwhat we now have a full overview of our domain portfolio and full control over our domains, which gives us peace of mind to focus on our main business.

About Reform Group

Reform was formed in 2014 by Jeppe Christensen and Michael Andersen with the aim of solving an age-old problem – that great kitchen design has always been exclusionary, expensive and out of reach for regular people.

The solution to that problem became Reform, a design company specializing in kitchens, on a collective mission to offer extraordinary design within a reasonable price range.

Dotwhat has helped them with strategic advise, streamlining their portfolio and a more secure infrastructure.

What challenges were you facing when you contacted dotwhat?

Through the years our domains have been registered by different people and with different providers which created an unstructured infrastructure for our domains. It was of high importance to us to gather our domain administration and billing in one place to get a full overview and a much more secure infrastructure. In today’s world, domains become more vital to the business as digitalization increases.  

“We needed to find a partner who we could trust fully and who would know the domain infrastructure well and who we could outsource the task to completely without having to supervise it all the time. Our choice fell naturally on Dotwhat as we have worked with them previously and we know what they stand for. They have been able to fulfil our requests in a reliable way and always within the given timeline. We have indeed been very satisfied with their services.”

Why did you trust dotwhat as the partner to solve this?

We needed a provider who fully understands our challenges and who is consistent in their work, and someone who is proactive and understands our needs. We choose to work with Dotwhat as they have more than 25 years of experience and they are very service-minded which is important when you are sitting with some of the most vital parts of a company – namely the online presence.

We choose Dotwhat as our strategic partner because they can help us build and maintain a strong online brand while at the same time keeping the cost down. With the help of Dotwhat we can get a bigger reach on our marketing campaigns by taking advantage of the online traffic from the company’s domains.

What is the best thing about Dotwhat taking full responsibility for your domain portfolio?

We now have a more streamlined portfolio, full control of our infrastructure and we know that we have a committed team from Dotwhat who is handling everything in a secure way.

Lars Balstrup

Chief Operating Officer

Reform Group