It can be tricky to determine which service deal to choose with a domain provider, and to be on the safe side, many companies simply get the Premium package with e.g. Advanced DNS (Domain Name System).

But if you have a premium service account for all your domains, you’re most likely paying full cost for a service you’re not using on up to 90% of your domains. But why pay for something you don’t use?

Here’s the thing! Your domains fall into two categories:

Production Domains:

Active domains used for e.g. websites, campaign sites, etc. Typically account for 10% of a company’s domains.

Sleeping Domains:

Passive domains registered for e.g. protective reasons. Typically account for 90% of a company’s domains.

Your production domains generally require a high level of security such as 100% uptime, 24/7 access to service, etc. For these domains, it probably makes good sense to get a premium or standard service account.

But you don’t need the same level of security for your sleeping domains. A self-service account will often suffice.

Consider these two things:

1. What are your company needs?

Premium Service, Standard Service or
 Self-Service?

Before anything else you need to have a clear understanding of what your needs are by creating an overview of what services you’re actually using.

If you don’t know what your needs are, you should ask your domain provider or an independent domain consultant to help you get an overview.

2. One or Two Providers?

Once you know what your needs are, you need to consider what the most optimal solution is – e.g. a premium account for your production domains and a self-service account for your sleeping domains.

In some of the cases where we’ve helped clients with this process, the best solution turned out to be to split the production and sleeping domains between two different providers.

 

Cheers,
Marcus Kocak